Meta Tags
(Last edited: Thursday, 2 August 2007, 06:06 PM)
Meta tags are lines of code that tell something about the web page. Two meta tags in particular have been used in on page SEO efforts. These tags, the description and keyword tags tell the search engines a little something about a web page. It is clear that the description tag is still used by all three search engines as it typically provides the description showing below the the SERP listing (see image below). But it isn't clear if the keyword tag is used any longer.

description meta tag in SERPs

If you are unfamilar with how to set up the code for meta tags, take a look at the construction of the code in the example below:

meta tags code

So the syntax is:

<META name="one_word_tag_name" content"add content between quotes">

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