On page (Last edited: Thursday, 2 August 2007, 06:47 PM)
On page factors include the content of a web page and how it may affect SEO goal attainment. Beyond the content you see, on page factors also specifically include the Title and Meta Tags (Description and Keyword Meta tags) that may play a part in how a search engine topically identifies a specific web page.
Along with off page factors, on page factors is actually an outdated way of looking at SEO. To better understand how we approach SEO, go to our SEO Foundations - new paradigm page.